This article by Darlene Superville focuses on cutting back advertisements for young children who are easily influenced by what they see on the television. Advertisements during each commercial break for unhealthy foods, such as McDonalds or frozen foods, draw children’s attention because they’re so familiar with them and are sometimes promoted by Disney or Nickelodeon characters whom they are familiar with.
Michelle Obama is very serious about this issue in our country. “Push food companies and television broadcasters to do more to promote healthier foods to children – and to do it faster.” 1 in 3 kids in the U.S. is on track to develop diabetes, and obesity rates continue to increase each year. She encouraged Walt Disney Co. about banning junk-food ads from their media, websites, and theme parks. Although it will take much time for this to happen, every step along the way will be helpful towards children and their health.
Often, children are rewarded by parents with food such as McDonalds or unhealthy snacks, or are regularly fed them by parents because of the convenience. Putting in a frozen pizza for your child or hanging them a bag of chips is much less time consuming than cooking them a meal with the nutrients they really need. Of course, it may not always be easy to find the time to cook for your children, especially if you have a busy schedule, but if parents do not care about what they are feeding their children, they will most likely end up having health issues or become obese.
It does not make it easy that these advertisements are constantly being played and children are viewing them. If a child sees they get a Happy Meal along with their unhealthy fries and chicken nuggets, they will be drawn to that. Instead, parents should reward them for eating healthy foods and finishing their green vegetables.
“The fact is that marketing nutritious foods to our kids isn’t just good for our kids’ health, it can also be good for companies’ bottom lines,” said Mrs. Obama.