Not even in my dreams could I have ever imagined such a gloriously tempting culinary creation such as the Fast Food Lasagna featured in Epic Meal Time’s video posted above. This Frankenstein of fast food concoctions is a sure-fire example of how modern American patron-ism of high-calorie fast food chains is slowly becoming gentrified by the ever-expansive hands and influence of today’s media.
Dripping with the grease of a adolescent male audience, many webcasts and shows that are used as sources of entertainment are sending unhealthy messages to younger audiences about the consumption of cheap, easily accessible, largely portioned food choices becoming the norm for the modern American. Amazingly, it wasn’t until my younger brother Parker reached a near-teenage age that I began to notice that much of today’s marketing of fast food products is centered towards young men.
Now, I’m not making the generalization that women don’t fall victim to the lure of modern marketing– many women I know would agree that often internal battles occurs between the desire for a voluptuously adorned cheeseburger and the desire for voluptuous curves. But more so than not, it has come to my attention that young males are getting the bulk of foul play made by unhealthy product marketing ploys. Both my brother and my boyfriend will openly admit to being more prone to purchasing a Mountain Dew beverage based on its use of video game logos and characters from Halo and Call of Duty on their labels than other beverages that do not feature endorsement and advertisement from other entertainment sources that they are familiar with. Even shows on Youtube such as the Epic Meal Time series featured above seem to be marketed towards a more masculine audience ( Do we see any females sitting around the table in the episode above, happily devouring the alcohol infused hybrid of lasagna and cheap take out? No, we do not); one that would find both the entertainment and shock factor of consuming such brazenly large and uncomfortable meals a boost and inspiration to their more machismo side. Fast-food chains have proven to be just as guilty of targeting young men in their advertisements. Advertisements for McDonald’s within the recent years can be seen glorifying the man who shares his absurdly large order of McNuggets with a stranger (of course, a pretty young woman) and is rewarded by the illusion of finding true love over a plastic tray of fried poultry. Taco Bell is not much different, recently releasing an advertisement for a “Grilled Stuft Nacho” that featured a young man devouring the Taco Bell product one-handedly as he ran away from the home of a girl he was visiting after discovering her parents came home early (http://www.youtube.com/watch?v=y61fLD0NWAA).
Be it through attempting to market masculinity, the fashion of known entertainment branding, or sex, the modern fast-food scene has slowly but surely began to use their advertising opportunities to catch the attention and consumerism of young men throughout the nation. Watch out, boys. They’ve got their deep-fried, fatty fast food eyes on you, and they won’t stop until they have the loyalty of your brainwashed wallets under their absolute control.