A grocery store, a place where basically everything you need to live is right there. But, what about the stuff you don’t need? Do you ever wonder why you put that item in your basket even though you don’t need it. Many stores near us, follow a certain floor plan or layout that will best suit financial needs. A couple of years ago an article was published, “The Psychology Behind a Grocery Store’s Layout,” stating that
“Retail managers understand there is a science behind a store’s floor plan and how consumers shop. Focus groups, sales data and general psychology have helped managers understand shopper habits, which have led to the formulation of effective floor plans and shelf layouts. Groceries nationwide use the same basic layout principles to create a general flow to their stores that keeps customers efficiently moving through the aisles and spending money.”
Many people are, sold into the idea that you get to choose what you want, true..but those decisions are influenced by the layout of the store. If you ever wonder why the milk is in the back of the store, well it’s because you have to go through other aisles to get to it and if you go through other aisles then the likeliness of getting something you don’t need is increased immensely.
When you’re ready to check out, the candy bars are right there, and it’s so tempting just to grab one or two treats. If you have children…well you can guess, “Mommy! Mommy! Mommy!” To stop the rant, in the cart the candy bars go. Kids are possibly the easiest to trick into wanting things, then getting those things.
The psychology behind the fundamentals of a stores layout is so fascinating because it works. I find it funny that the most people will go into a store knowing what they want, but then come out with a basket full of items that wasn’t exactly on that list you had going into the store. Next time while you’re at the store think about this and tell that voice in your head that you don’t need it.